Why choose video content?
Social media videos generate up to 1200% more shares than texts and images combined
92% of people who watch a video on their phone will share it with others
Using video on your website and social media pages is a fantastic way to educate and convey important messages about animal health. It will help you to build trust and loyalty and to boost SEO and client engagement.
Compared to written content, videos:
Gain more attention
Are more visually appealing and memorable
Are convenient to consume
Reach a wider audience
Encourage higher engagement
Generate more web traffic
Give a better ROI
Quick (<1 minute) videos designed for social media are great for grabbing attention and directing viewers to your website.
Longer videos designed to provide more information. Best shared on Facebook, Instagram TV, in emails or in blogs.
"How to" videos e.g. dog toothbrushing provide real-life demonstrations where text only information would not suffice.
Behind the scenes
Videos can be used to show owners what happens to their pet whilst at the vets, e.g. blood tests or x-rays.
"Ask the expert" features can be used to answer questions about common conditions or inform about findings in scientific research.
Provide advice or more in depth coverage of specific conditions, diagnostic tests and surgical procedures.